U.S. consumers are expected to spend $10 billion online this holiday

 

About WhenUShop

What is WhenUShop?

WhenUShop is the first tool for consumers that simplifies online shopping and makes it easier for shoppers to find deals, comparison shop and make confident shopping decisions. WhenUShop is not a Web site; it's software that consumers install easily and quickly - for free. WhenUShop standardizes online shopping and lets consumers cut through e-tail chaos. Once installed, WhenUShop appears as a simple, unobtrusive "keypad" on the left of the screen when the shopper goes to any of 350 top online stores. The keypad disappears when the user goes to a non-retail site. WhenUShop is the first tool from WhenU.com, which builds Internet software that simplifies Web browsing by delivering essential information when users need it and by creating standard content formats that are simple and fast to use. Online shoppers can install WhenUShop in under one minute by going to WhenU.com.

WhenUShop Lets Consumers Cut Through E-Tail Chaos

While more and more consumers are buying online, most Internet shoppers are still overwhelmed, frustrated and put off by the experience. In fact, a recent study shows that some 65% of online shopping carts are abandoned before purchase. Why are so many online shoppers giving up before they buy? Some of the most common consumer complaints include:

• Confusing site navigation and non-standard design which make it difficult and time-consuming to complete a transaction
• Surprise or "hidden" costs, like shipping fees and unexpectedly high sales taxes that are added in at the last minute.
• Inability to conveniently comparison shop among different e-tailers.
  

WhenUShop transforms the online shopping experience by centralizing and standardizing essential Internet retailer information in an at-a-glance format for consumers.

• WhenUShop scans e-tailer sites and displays essential shopping information as soon as users arrive at the e-tailer's home page.
• Information includes e-tailer shipping costs, coupons, rewards, gift services, rebate programs, special deals and sales tax.
• WhenUShop coverage includes close to 400 of the top online retail sites, from Amazon.com to Zales.com.
• WhenUShop is not an "anchored" Web site but a slim, mobile keypad [like a cellphone's] that appears automatically when users direct their browsers to online shopping sites; it disappears at non-retail sites.
• WhenUShop is unbiased; it is not affiliated with any retailer or portal.

How WhenUShop Makes Money

WhenUShop delivers traffic, usage and stickiness to partners. WhenUShop delivers to consumers the right partner information at precisely the right time: when the online consumer is actually shopping.

WhenUShop:

• Puts specially negotiated deals right in front of consumers when they are at the relevant sites -- increasing the likelihood of purchase.
• Drives traffic by allowing online merchants to advertise at competitors' sites and provide meaningful information when the consumer is "in the moment" of shopping or browsing.
• Increases stickiness because it automatically launches when consumers go to an e-tailing site.

WhenUShop Corporate Background

WhenU.com was founded in February 2000 by Gayatri Sondhi, Nevada Powe and Avi Naider. Ms. Sondhi and Mr. Powe are former partners of The Boston Consulting Group, and the original seed investors in WhenU.com. Mr. Naider formerly worked at the Boston Consulting Group and AEA Investors Inc. WhenU.com's other investors include Access Technology Capital, a technology fund, and Ephraim Gildor, the founder of Arbitrade Holdings

Management and Advisory Team

Avi Naider, Chief Executive Officer; Gayatri Sondhi, Co-Founder; Nevada Powe, Co-Founder; Scott Dahnke (Managing Director of AEA Investors), Advisor; Rajesh Raichoudhury (Co-Founder of Bartelby.com and Web-Cal), Advisor. Mr. Naider, Ms. Sondhi and Mr. Powe are Boston Consulting Group Alumns.

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