U.S. consumers are expected to spend $10 billion online this holiday season, double what was spent last year. However, for many of the 17 million households who will be shopping online, 66% for the first time, the online shopping experience will be more frustrating and time consuming than they anticipate. In fact, more than half of last season's holiday shoppers experienced purchase failures in their attempts to shop online.

Will online shoppers be able to avoid the customer service and delivery nightmares that bedeviled last year's online holiday shopping season?

Avi Naider, an online shopping expert, can provide one of the most informed viewpoints on the e-holiday season upon us - and also offer some very specific advice about saving time, money and frustration while Web shopping.

Avi is the president of WhenU.com, which just launched WhenUShop, the first tool that streamlines, simplifies, shortens and actually standardizes the e-shopping experience at most of the top online stores, from Amazon.com to Wine.com.

Go to WhenU.com and install WhenUShop - or talk to Avi - to learn first-hand how consumers are already using WhenUShop to avoid some of the last e-holiday's most severe online shopping headaches:

• WhenUShop gives consumers access to important delivery and pricing information fast -- without making them wade through countless e-tail web pages. According to recent research, 22% of online shoppers last holiday season gave up due to slow-loading pages.
• WhenUShop makes it easy to find and compare the best deals, delivery rates and times -- and make sure purchases arrive in time. Nearly a quarter of all orders last holiday season arrived too late for the buyers' tastes.

Unaffiliated with any e-tailer or portal, WhenUShop is free software that appears as an unobtrusive "keypad" when shoppers enter an online store. WhenUShop scans more than 350 retail sites and displays critical shopping info -- including shipping costs, delivery times, gift services and special holiday deals -- in an easy-to-read, at-a-glance format.

Please do not hesitate to contact me at 212-255-8386 or elizabeth@sommerfield.com if you would like to speak with Avi about this holiday season's e-shopping issues or learn more about WhenUShop.

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