WhenUShop

JUST IN TIME FOR E-HOLIDAYS, WhenUShop COMES LIVE - THE FIRST TOOL THAT LETS ONLINE SHOPPERS CUT THROUGH E-TAIL CHAOS

WhenUShop, a Software Easily Installed from WhenU.com, Gives Shoppers a Simple "Keypad" that Standardizes and Simplifies Online Shopping: a Direct Pipeline to Special Deals, Shipping Information, Comparisons and Other Hard-to-Find E-tailer Info

Unaffiliated With Any Retailer or Portal, WhenUShop Appears as an Unobtrusive Toolbar at 350 Top Shopping Sites

New York City - (November 15, 2000) - Just in time for the holiday shopping season, WhenU.com has launched WhenUShop, a free tool for consumers that transforms the online shopping experience, making it easier to take advantage of special deals, avoid late deliveries and shop quickly and effectively.

While consumers are expected to shop online in record numbers this holiday season, the online shopping experience still fails to deliver on consumer expectations. Recent research shows that 65% of online shopping carts are abandoned before purchase, often due to confusing site navigation, unexpected or "hidden" costs and hard-to-find customer service information.

WhenUShop addresses the most nagging online shopping problems by centralizing and standardizing important retailer information in an easy-to-use, at-a-glance format. [WhenUShop looks like a cellphone keypad on the left side of the user's screen.]
WhenUShop provides instant snapshots of shipping costs, sales tax, coupons, rewards, gift services, rebate programs and special holiday deals at more than 350 top online retail sites, from Amazon.com to Wine.com.
WhenUShop is not a web site, but a slim, unobtrusive toolbar that appears automatically when users go to online shopping sites -- and disappears when users go to non-retail sites.
WhenUShop usually installs in under one minute after users go to WhenU.Com.

For more information, go to WhenU.com, and download WhenUShop. Or contact
Elizabeth Case at Sommerfield Communications, Inc. [Elizabeth@sommerfield.com or 212-255-8386] to talk to the creators of WhenU.com and WhenUShop.

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