WITH A LITTLE LUCK AND KNOW-HOW, ONLINE SHOPPERS CAN AVOID SALES TAX THIS HOLIDAY SEASON

Most E-Retailers, According to WhenU.com, Still Only Charge Taxes Sporadically;

Free WhenUShop Tool Makes It Easier For Online Shoppers To Avoid Taxes - and Gives Consumers the Information They Need to Cut Through E-tail Chaos
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New York City - (November 21, 2000) - Death and taxes may be the only two certainties in life - but not on the Internet. Online shoppers this holiday season can avoid paying sales taxes on their gift purchases if consumers are selective and careful about which e-retailers they frequent. This is according to WhenU.com, the providers of WhenUShop, a free software tool for consumers that takes the headache out of online shopping, making it easier to take advantage of special deals, avoid late deliveries and shop online quickly and effectively.

According to proprietary data from WhenU.com, the odds are in the shopper's favor this holiday season that they will not face sales taxes for their online purchases:

• Only 6% of online retailers charge sales tax in ALL 50 states;
  
• 47% of online retailers charge sales tax in only one or two states, and
  
• 10% of online retailers charge sales tax in NO states at all.
  
  

"Shoppers are shoppers, whether on the Internet or elsewhere - and all shoppers like saving money," said Avi Naider, CEO of WhenU.com. "Avoiding sales tax is clearly one area online shoppers should focus on to get the most value from their holiday shopping. At this point, the criteria e-retailers use to charge sales taxes is predicated on which state the company is based and/or the state in which the consumer lives. Clearly, it is the shopper's responsibility to find the product they want at an e-retailer that won't charge them tax."

Added Naider: "The problem, however, is that online shoppers generally don't know whether they will be charged tax until they are about to pay for an online purchase - far into what can be a very time consuming process. Eliminating headaches like this is exactly what the WhenUShop tool was designed for."

WhenUShop helps online shoppers avoid taxes by launching when a user visits any one of 350 top online retail sites, from Amazon.com to Wine.com. WhenUShop immediately gives a snapshot of the site's sales tax policy so that shoppers can make a quick decision as to whether they wish to shop there. In addition, WhenUShop provides other instant snapshots of shipping costs, available coupons and rewards, rebate programs, gift services and special holiday deals at the site.

WhenUShop is not a web site, but rather a free software tool for online consumers that loads in less than one minute at WhenU.com. This online shopping assistant standardizes and streamlines the online shopping experience, providing vital data immediately to the shopper on unexpected and "hidden costs" and other hard-to-find customer service information. WhenUShop appears next to the Web browser as a slim, unobtrustive toolbar that appears automatically when users visit online shopping sites - and disappears when they go to non-retail sites.

Importantly, WhenUShop is unaffiliated with any retailer or portal.

For more information, go to WhenU.com and install WhenUShop.

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